Intellectual Property Rights (IPR) are generated when you have done business and earned a good name in market (Trademark), written a book (Copyright), invented a product (Patent). These rights must be protected from domestic as well as international competition so that your sweat makes you money, not to hijackers.
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Trademark
Never allow a hijack of your brand name. Protect it by registering it as a Trade Mark.
Copyright is a right given by the law to creators of literary, dramatic, musical and artistic works and producers of cinematograph films and sound recordings.